Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Related Content It Was the Best of Times, It Was the Worst of Times All about how missing the best market days (or the worst!) might affect your portfolio. The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.